A beauty salon
is one of the businesses where clients matter the most. You cannot keep
switching the clients in the course of time — unless you are ready to shift
places too. So, whenever a person visits your salon for a haircut or body
massage, they must have the motivation to come back.
Customer
Retention, we are talking about here. Without customers who love to come back
for more services every month, it would be hard to survive in the beauty salon
and spa industry. And, this is exactly where customer records can help.
Records — data,
to be precise — will help you make your customers come back. Of course, you
should have an effective beauty salon software in the first
place. There are a number of ways you can benefit from using Customer Records
in a beauty salon, and we’ve covered some below.
#1 Up-to-Date Data Keep Things on Track
The best part
about using a salon software for customer records is that you have access to
up-to-date data. Of course, you have to train your staff and infrastructure to
meet up with these requirements. Every person who visits your salon will be
recorded by the data systems.
You will have
the essential details such as the name, phone number and how many times they
have visited. Tools like Miosalon will also let you link the phone number to a
customer account so that further transactions can be made easier. The best part
about these tools is that it’s very intuitive to use. Even if you are completely
new into software-based salon management, you would not want any introduction.
Provided that
you take time for recording everything that happens in the store, the Salon
Software would become the centralized hub for all your data. It does not matter
whether you are randomly checking the list of customers or looking for active
people, everything would be available.
#2 Data Analytics for Enhanced Results
We are now
living the age of data and analytics is the first step for improvement here. Through
the proper analysis of customer records data, you can know how your beauty
salon is performing at many levels. You can, for instance, take the case of visitors’
data. You would know how many people have been visiting your place during the
past month or a specific period of time.
And, if you are
using a feature-rich solution like Miosalon, you would also have options to get
some number predictions based on data. For instance, it can predict the churn,
which refers to your customers who are likely to be active. At the same time,
you would also have an option to keep an eye on the active set of customers.
There is also
something called Service Segments — a feature to know which of your services
are trending in the current scenario. This will help you personalize some of
the offers and attract more users. That is, if one group of customers prefer
massaging-based services, you should launch some offer campaigns for that. At
the same time, you can always launch general campaigns too.
#3 Personalizing Customer Relations
Knowing the
Customer is an integral part when it comes to growing your business. More
importantly, you’d have to know what your customer needs. Along with the
conventional customer records, you would also get information on their
preferences. That is, if most of your customers don’t seem to avail a
particular service at the salon, you can understand it from the records.
This also means
that you can personalize your marketing campaigns. Suppose you want to offer
some kind of discount to the customers you have. Instead of providing a generic
offer to every customer, you can go a bit deeper into this. That is, you can
first decide who are the to-be-inactive customers on the list. Depending on
their previous transactions and the preferences, you can offer a customized
discount coupon or deal.
Thanks to the
intuitive User Interface of Miosalon, you have an option to completely
customize the message. You can even include their favorite products
accordingly. That is, you can gift the customer something that they would
really love to avail from your store. As it happens, this is one of the best
things about having one beauty parlour software.
#4 Reports for Growth Hacking Ahead
Now that you
have clear customer records, it’s easy to create customized reports too. For instance,
you may want to know something specific from the scene. Say, do you know how
many people joined the membership program during the last month? Or, how about
the feedback that you are getting from a to-be-inactive user? All these can
help you hack the growth.
For instance,
negative feedback from churn-predicted users means that you should really
improve what you are offering. Similarly, if people don’t renew the membership
program after a year or so, it means you aren’t offering worthy promotions there.
If analyzed correctly, these reports are a great way for growth-hacking at the
best levels.
Once again, this
parlor management software manages to offer all these features to you. In a
single click, you can have a detailed as well easy-to-understand report of your
customer activities. Thereafter, you can filter the customers based on factors
like gender, service, staff, satisfaction level etc. Of course, you can have a
clearer understanding of the whole scene at the parlor.
A Word on Integration
There is no
doubt that the aforesaid features can change the way you manage your beauty
parlor. However, an important aspect here is how integrated these things are.
For instance, the feedback from the customer must be integrated with the
customer profile so that you can use the filter. Similarly, there must be a way
to create customized promotional deals by filtering out the right group of
customers.
Obviously, the
best method is to get a comprehensive beauty parlor management software like
Miosalon. It makes sure that every bit of data is recorded and brought together
for your easy access. Be it promotional SMSs or on-time notifications, this
tool would not let you down. And, if you are talking about investments that
make your business bloom, this is the best to happen right now.
Summing Up
These, we
believe, are the best ways to benefit from using a customer records. Indeed,
based on the type of data you collect, there are other
methods as well. For instance, you can set up a system where the user gets a
promotional deal on their birthday. To make this work, however, there should be
a way to record the data from the user. Conclusively speaking, if set up
nicely, a parlor management software and updated customer records will surely
help you boost growth.
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